**Business Overview:**
City West Accommodation offers premium short-term accommodation in Perth, Australia, providing fully furnished apartments for corporate and leisure travelers. Their goal is to deliver comfortable, convenient, and stylish living spaces for individuals or families seeking temporary stays in the heart of the city. With a focus on customer service, quality, and affordability, City West Accommodation aims to meet the diverse needs of business professionals, tourists, and relocating families.

Their services are tailored to travelers who need an alternative to hotel stays, offering a "home away from home" experience with modern amenities, excellent locations, and flexible booking options.

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### **Project Overview**
**Objective:** 
City West Accommodation sought a modern and user-friendly website that would effectively showcase their range of short-term rental properties and make it easy for visitors to book accommodations online. They wanted a website that could cater to both local and international audiences and position them as a top choice for short-term stays in Perth.

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### **Challenges Faced:**
1. **Property Showcasing:** 
   City West Accommodation needed a platform to beautifully present their rental properties, with detailed descriptions, high-quality images, and clear information on amenities, pricing, and availability.

2. **Booking System Integration:** 
   The website required seamless integration with an online booking system that could handle real-time bookings and inquiries while being easy for users to navigate.

3. **Target Audience Reach:** 
   The company needed a digital presence that could attract a broad target audience, including corporate clients, tourists, and families, both locally and internationally.

4. **SEO for Local Visibility:** 
   The business wanted to rank highly for key search terms related to short-term accommodation in Perth, to increase their visibility and attract more organic traffic.

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### **Our Contribution:**
- **Property-Focused Web Design:** 
  WP Wink developed a website that highlights City West Accommodation’s offerings, with individual pages for each property. These pages include high-resolution images, interactive photo galleries, and comprehensive property details to give potential customers a full understanding of what’s available.

- **Booking System Integration:** 
  We integrated a reliable and user-friendly booking system that allows visitors to check availability, view pricing, and book their preferred accommodation directly through the website. This streamlined process has helped boost bookings and inquiries by making the user experience more efficient.

- **Responsive and Mobile-Friendly Design:** 
  WP Wink ensured the website was fully responsive and mobile-friendly. As many of City West Accommodation’s target customers browse for accommodations on mobile devices, this design feature ensures the site functions perfectly across all screen sizes, leading to better user engagement and a higher conversion rate.

- **Targeted Content Creation:** 
  We helped create optimized content that speaks to the needs of the target audience. Whether they are corporate travelers looking for long stays or families on vacation, the content is designed to appeal to the diverse clientele while also providing all necessary information in an engaging format.

- **SEO Optimization:** 
  To improve the company’s local search visibility, we implemented strategic SEO practices, including local keyword targeting, meta tags, and link-building strategies. These efforts helped increase organic traffic to the website, resulting in more inquiries and bookings.

- **Area Guide and Resources:** 
  We developed an additional section on the website to provide useful information about Perth and nearby attractions, enhancing the website’s value for visitors by positioning City West Accommodation as a knowledgeable and helpful service provider.

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### **Outcome:**
The revamped website for City West Accommodation has improved their ability to attract and convert customers. The visually appealing design, combined with user-friendly booking functionality, has led to increased bookings from both corporate and leisure travelers. The improved SEO has also elevated their online presence, resulting in higher search engine rankings and more inquiries from their target audience.

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### **Target Audience & Area of Business:**
**Target Audience:** 
- Corporate Travelers
- Business Professionals
- Tourists (Local and International)
- Families Relocating or Vacationing
- Event Attendees in Perth

**Area of Business:** 
- Short-Term Accommodation
- Serviced Apartments
- Furnished Rentals
- Corporate Housing Solutions
- Leisure and Business Stays in Perth, Australia

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### **Technologies Used:**
- **WordPress**
- **Online Booking System**
- **Responsive Web Design Frameworks**
- **SEO Tools**
- **Google Analytics**